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Mr. Pruet Boobphakam, President of the Thailand Privilege Card - honoured guest of Myanmar;
H.E. Mr. Pisanu Suvanajata, Thailand's Ambassador to Myanmar; Mrs. Thipayasuda Suvanajata,
wife of the Thai ambassador to Myanmar; Mrs. Somrak Kumputch, TAT Deputy Governor for Administration


Yangon, 22 July, 2016 - The Thailand Privilege Card Company Limited (TPC), operator of the exclusive Thailand Elite Card membership programme, has appointed Nice Fare Services Company Limited as an Authorized General Sales and Services Agent (GSSA) to grow card membership in Myanmar. The contract is valid until 24 February, 2018.

The contract was signed at a grand launch event of the Thailand Elite Card on 10 June, 2016, at The Sedona Hotel Yangon. The event was attended by around 300 people including Myanmar businesspersons, local celebrities, media as well as H.E. Mr. Pisanu Suvanajata, Thailand's Ambassador to Myanmar, Mrs. Somrak Kumputch, Deputy Governor for Administration, Tourism Authority of Thailand and Mr. Pruet Boobphakam, President of the Thailand Privilege Card.

Supported by Thai Airways, MJET, Siam Paragon and Pathumwan Princess, the event received extensive publicity in local mainstream media as well on the social media networks of the participating VIPs.

Established in April 2004, Nice Fare Travel Company Limited is a well-known and reputable travel agency and tour operator in Myanmar.

The Thailand Privilege Card Project is marketed as the world's first country life-membership programme that entitles cardholders to a lifetime of privileges at golf courses, spas, hotels, clubs, and medical facilities throughout Thailand, as well as visa privilege. The objective is to attract more high-end visitors, businessmen, investors and long stayers.

More details can be found here: http://www.thailandelite.com/.

Myanmar is seen as a promising growth market for card membership.

According to preliminary data, Myanmar arrivals to Thailand in 2015 totalled 271,755, up 39 percent over 2014. They generated revenue of 11.21 billion Baht, up 39 percent over 2014. The per capita spending per trip of Myanmar visitors has risen from 22,000 Baht/trip in 2007 to 41,000 Baht/trip in 2015.

According to market surveys, in 2015, the top 5 popular activities among Myanmar visitors were enjoying Thai food 94%, nightlife 29%, visiting historical sites 28%, spa and wellness 25%, and medical treatment 20%.

Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
E-mail: prdiv3@tat.or.th
Website: www.tatnews.org
Facebook: TAT Newsroom
Twitter: TAT Newsroom
Instagram: TAT Newsroom


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Mrs. Kobkarn Wattanavrangkul and TAT's executives at the TAT's Bridal & Honeymoon Showcase
and the meet-and-greet with wholesalers, travel agents and media in Sydney, Australia.


Bangkok, 21 July, 2016 - Mrs. Kobkarn Wattanavrangkul, Thailand's Minister of Tourism and Sports visited Sydney, Australia during 16-18 July, 2016, and Auckland, New Zealand during 18-19 July, 2016.

The purpose of her visit was to meet with selected wholesalers, travel agents and media in Australia and New Zealand to inform them about the Tourism Authority of Thailand (TAT)'s new strategic policy for 2017.

Both Australia and New Zealand are important sources of visitor arrivals for Thailand. Total arrivals from both countries in 2015 were more than 900,000.

Tourism has been recognised as one of Thailand's most successful economic pillars. TAT is now positioning Thailand as a "Quality Leisure Destination." This is in line with the national reform plan of the Royal Thai Government and its vision slogan, "Stability, Prosperity, and Sustainability."

TAT wants to ensure that Thailand is seen as a preferred destination in the minds of Australian and New Zealand visitors. At the same time, visitor arrivals will have to be managed by greater focus on sustainability and management of the natural resources.

In 2017, the target is to raise revenue earnings from international visitors by 10% to 1.89 trillion Baht. TAT's goal is to offer "Value for Experience" by focusing on "Unique Thai Local Experiences" to entice visitors to explore more of the country and stay longer. The Amazing Thailand brand will remain in place supported by powerful narratives called "Discover Amazing Stories in Amazing Thailand".

TAT has appointed the prospective 2016 Miss World Australia as the Lady Brand Ambassador for Thailand Tourism. Also, our special Women's Journey Thailand campaign is set to launch on 1 August, 2016, meaning that women travellers will be able to enjoy a huge range of activities, special offers, discounts and privileges as well as products and services geared to meet their needs throughout the month of August. We have recently launched the Women's Journey Thailand Application, which can be downloaded from Play Store and iStore. TAT will also launch the promotional material: Travel Guide for Women soon.

Next year, Thailand will be the host country for the Destination Wedding Planners Congress during 2-4 May, 2017, in Phuket.

On 17 July, the Minister visited TAT's stand at Sydney's Bridal and Honeymoon Showcase at the Australian Technology Park. During her time in both cities, she also met with senior Thai government officials to discuss ways to better work together to promote Thailand in Australia and New Zealand and to strengthen overall bilateral relationships.

Mrs. Wattanavrangkul was appointed Thailand's Minister of Tourism and Sports in August 2014. She has been widely recognised as one of Thailand's most successful businesswomen. Examples of her awards include the "2004 Leading Women Entrepreneurs of the World (LWEW) Award", "Thailand Top 100 HR 2007 Award" from the Human Resources Institute - Thammasat University", and the 2012 Outstanding Business Woman Award" from the Thai Chamber of Commerce. Her last role in the private sector was Chairperson of the Thai Toshiba Group of Companies.

Mrs. Kobkarn Wattanavrangkul and TAT's executives at the TAT's Bridal & Honeymoon Showcase and the meet-and-greet with wholesalers, travel agents and media in Sydney, Australia.







Mrs. Kobkarn Wattanavrangkul and TAT's executives met wholesalers, travel agents and media in Auckland, New Zealand.







Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
E-mail: prdiv3@tat.or.th
Website: www.tatnews.org
Facebook: TAT Newsroom
Twitter: TAT Newsroom
Instagram: TAT Newsroom




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Bangkok, 14 July, 2016 - The Tourism Authority of Thailand's (TAT) Women's Journey Thailand campaign is set to launch on 1 August, 2016, meaning that women travellers from around the world will be able to enjoy a huge range of activities, special offers, discounts and privileges as well as products and services geared to meet their needs throughout the month of August.

The Women's Journey Thailand campaign is aimed at women travelling individually or in groups as well as women visiting Thailand with family who might want to enjoy some activities by themselves.

TAT is working with a range of partners in the health and beauty sector as well as hotels, airlines hospitals, gyms and sports clubs to offer discounts and offers to women visiting Thailand from 1 to 31 August, 2016. The campaign is also a way of marking Her Majesty Queen Sirikit's 84th birthday on 12 August. To support the Women's Journey project, the special deals from the Amazing Thailand Grand Sale will be extended to 31 August, 2016.


Women's Journey Thailand application


Mr. Yuthasak Supasorn, TAT Governor said, "Thailand has always been a welcoming destination for women from all over the world, which is why we see so many females coming here independently and in groups. Our Women's Journey Campaign wants to celebrate these women travellers by making it easier than ever for them to visit the kingdom and take advantage of the many activities the kingdom provides therefore strengthening our position as one of Asia's most female friendly destinations."

To ensure women travellers get the most out of the campaign, TAT has released a mobile application "Women's Journey Thailand," that enables them to navigate the offers and promotions and to plan their schedule accordingly. The products, services and events are listed under five categories: Beautiful Look, Beautiful Shape, Beautiful Mind, Beautiful Retreat, and Beautiful Experience. The Women's Journey Thailand application can be downloaded from Play Store and iStore.

For the month of August, female tourists will also benefit from female-only immigration lanes at Thailand's international airports, special parking and a range of offers on air tickets.

Visit www.tourismthailand.org/womensjourney for more special offers and further details on Women's Journey Thailand.
Visit http://atgs2016.thailandshoppingparadise.com/ for special offers and details on Amazing Thailand Grand Sale 2016.

Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
E-mail: prdiv3@tat.or.th
Website: www.tatnews.org
Facebook: TAT Newsroom
Twitter: TAT Newsroom
Instagram: TAT Newsroom





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H.E. Kobkarn Wattanavrangkul, Minister of Tourism and Sports (6th from right); Mr. Kalin Sarasin, Chairman of the Board of TAT (5th from left); and Mr. Yuthasak Supasorn, TAT Governor (5th from right); as well as TAT's executives at the press conference to announce TAT's new strategic policy for 2017.


Bangkok, 11 July, 2016 - The Tourism Authority of Thailand (TAT) is to start shifting the structure and directions of the national tourism industry towards a new value-based offer in order to position Thailand as a Quality Leisure Destination.

The new strategic policy is designed to bring tourism, now recognised by the country's leaders and policymakers as of one of Thailand's most successful economic pillars, in line with the 20-year reform programme, called Thailand 4.0, being charted by the government of Prime Minister Prayut Chan-o-cha under the vision slogan, "Stability, Prosperity, and Sustainability."


H.E. Kobkarn Wattanavrangkul, Minister of Tourism and Sports


Tourism is one of seven industries considered the backbone of the emerging digital economy. It also has enormous potential to contribute to the creative development of sub-sectors; such as, health and wellness, culture and heritage, and the natural environment. Hence, the new model will strive to transform Thailand's comparative advantage into a competitive advantage.

The Annual TAT Action Plan meeting (TATAP) held in the Northeastern province of Khon Kaen between 4-7 July, 2016, was designed entirely around how to ensure that the tourism industry can contribute to this objective. The meeting was attended by TAT executives from head offices, as well as domestic and overseas offices worldwide.

Mr. Yuthasak Supasorn, TAT Governor said, "Our goal now is to move the industry from offering "Value for Money" to "Value for Experience". We will focus on the "Unique Thai Local Experiences" to create valuable and memorable experiences to quality tourists by creating value tourism products and upgrading product standards. This will mean greater emphasis on promoting Creative Tourism through Thai culture, experiences and way of life."


Mr. Yuthasak Supasorn


TAT will also develop a broad range of marketing communications material in line with the objectives to highly give greater prominence to the "Unique local experience of Thailand" on the world stage. The Amazing Thailand brand will remain in place supported by powerful narratives called "Discover Amazing Stories in Amazing Thailand".

In 2017, the target is to raise revenue earnings from domestic visitors by 10% to 950 billion Baht, and from international visitors by 10% to 1.89 trillion Baht.

In 2017, TAT has selected Chiang Rai province, as a model for sustainable tourism development. The foundations of Green Growth (economic, social and environmental balance) will be laid first in Chiang Saen district and gradually expanded across the province.

Mr. Yuthasak said, "We want to ensure that Thailand is seen as a 'Preferred Destination' in the minds of international visitors. At the same time, visitor arrivals will have to be managed by greater focus on sustainability and management of the natural resources."

He added, "Strength from Within and Qualitatively Connect to the World are the keys to the success. Strengthening of the local business communities, and small and medium sized enterprises at the grassroots of society, as well as promoting local and stakeholder empowerment by integrating the value chain between the private and public sectors (Public and Private Partnership) will be crucial to the successful development of creative and value-based tourism."

TAT has a continuous range of festivals, trade shows, international conferences, and other cultural and heritage events designed to grow international and domestic tourism flows. This year, Thailand will be the host country for the annual World Tourism Day marked on 27 September under the aegis of the UN World Tourism Organisation. In 2017, Thailand will also host the Summit of the World Travel and Tourism Council in April and the Destination Wedding Planners Congress in May.

Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
E-mail: prdiv3@tat.or.th
Website: www.tatnews.org
Facebook: TAT Newsroom
Twitter: TAT Newsroom
Instagram: TAT Newsroom




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Dr. Somkid Jatusripitak, Deputy Prime Minister of Thailand (5th from right); Mr. Yuthasak Supasorn, TAT Governor (4th from right), Ms. Yue-Sai Kan, the official licensee for the People's Republic of China of the Miss Universe Organisation (5th from left).


Bangkok, 8 July, 2016 " The Tourism Authority of Thailand (TAT) and the Miss Universe China Organisation have entered into an agreement to bring 16 finalists in the Miss Universe China 2016 pageant to Thailand where they will be filmed for a week in October as they undergo various meaningful and joyful activities in the Kingdom.

The high-profile agreement signing ceremony took place on 29 June, 2016, in Shanghai, the People's Republic of China and was presided over by Dr. Somkid Jatusripitak, Deputy Prime Minister of Thailand. The agreement was signed by Mr. Yuthasak Supasorn, TAT Governor, and Ms. Yue-Sai Kan, the official licensee for the People's Republic of China of the Miss Universe Organisation.


Dr. Somkid Jatusripitak, Deputy Prime Minister of Thailand (centre); Mr. Yuthasak Supasorn, TAT Governor (right), Ms. Yue-Sai Kan, the official licensee for the People's Republic of China of the Miss Universe Organisation (left).


Mr. Yuthasak Supasorn, TAT Governor said, "This agreement forms part of the TAT's broader initiative to promote Thailand as a women friendly destination. For the Chinese market in particular, the hosting of 16 finalists in the Miss Universe China 2016 will help attract more affluent women travellers from China to Thailand, especially after they see how the contestants have come to enjoy discovering the many amazing experiences in Thailand."

For a week in October, the 16 finalists in the Miss Universe China 2016 will experience a variety of activities in Bangkok, Pattaya, and Chiang Mai. During the final round (in November, 2016), viewers of the pageant broadcast will have the opportunity to seeing the finalists discover the many amazing stories in Thailand and take part in charitable and social responsible activities. The finalists will also take part in fashion shows and post for a photo-shoot in Thai traditional dress.


Also presenting at the agreement signing ceremony is Mrs. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing Asia and South Pacific (5th from left).


During the week in Thailand, the 16 finalists in the Miss Universe China 2016 will be joined by Ms. Yun Fang Xue, who was crowned Miss Universe China 2015, and the Miss Universe China Organisation's team members, totalling 40 participants. Their activities in Thailand will be shared live through the Miss Universe China Organisation's website and Weibo and Wechat accounts. In addition, the accompanying press and fan members from China will also be reporting their movements in various other online and offline media outlets across China.

Mr. Yuthasak added, "We also see this partnership with the Miss Universe China Organisation as a great opportunity to enhance the positive image of Thailand as a quality leisure destination among the people of China, which is currently Thailand's largest tourist market. To this extent, I am very pleased that TAT is getting strong cooperation from the private sector in Thailand. Their enthusiasm in helping to host the 16 finalists in the Miss Universe China 2016 during this coming October will sure help strengthen the popularity of Thailand as a popular destination among travellers from China."


Miss Universe China 2012 and 2015, and the 2015 runner-ups and finalists


In 2015, Thailand attracted a total of 7.9 million Chinese tourists and generated 376 million Baht in revenue for the Thai economy, representing an increase of 71.14 per cent and 87 per cent on 2014, respectively. Based on a survey conducted between January and June, 2015, about 55.73 per cent of Chinese visitors to Thailand are free-independent travellers (up 81.20 per cent year-on-year) and the remaining 44.27 per cent are group tourists. The Chinese tourists spent on average 46,363 Baht per person per trip. Their popular destinations in Thailand are Bangkok, Pattaya, Phuket, Chiang Mai, and Krabi.

From January to May, 2016, Thailand welcomed a total of 4,184,071 travellers from China, a 24,02 per cent over the same period in 2015. For the entire year, TAT expects that Chinese tourists to Thailand will help contribute no less than 509 billion Baht to the Thai economy.

Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
E-mail: prdiv3@tat.or.th
Website: www.tatnews.org
Facebook: TAT Newsroom
Twitter: TAT Newsroom
Instagram: TAT Newsroom

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