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Posted by admin on 2016/2/11 10:27:25 (18 reads)


Bangkok, 8 February, 2016 - High-level officials representing the governments of the People's Republic of China and the Kingdom of Thailand jointly extended 2016 Lunar New Year's greetings to people across the two countries at a special blessing ceremony held on 7 February at the China Cultural Centre in Bangkok.


Representatives of the government of the People's Republic of China included H.E. Mr. Ning Fukui, Ambassador Extraordinary and Plenipotentiary of the People's Republic of China to the Kingdom of Thailand, and Mr. Wang Chen, Assistant Director of the Bureau for External Cultural Relations of the Ministry of Culture, the People's Republic of China.


From Thailand, H.E. Mrs. Kobkarn Wattanavrangkul, Minister of Tourism and Sports, led the high-level Thai representatives, including Dr. Yuthasak Supasorn, Tourism Authority of Thailand (TAT) Governor, and Mr. Visanu Jaroensilp, TAT Deputy Governor for Tourism Products and Business.


Thailand's celebrations to mark the 2016 Chinese New Year were made extraordinary to mark the year's many auspicious events for the country. This year marks His Majesty King Bhumibol Adulyadej's 70th anniversary of accession to the throne and the 88th birthday anniversary, and Her Majesty Queen Sirikit's seventh cycle or 84th birthday anniversary.


This year also marks the 41st year of Sino-Thai diplomatic relations, and the 12th anniversary of cooperation between TAT and the Chinese Ministry of Culture in co-hosting the Chinese New Year celebrations in Thailand.


The Ministry of Culture, the People's Republic of China, have provided special cultural shows from nine famous troupes and more than 180 performers as part of the wishes for the New Year of the Monkey for the people of Thailand.

For more images of the Lunar New Year 2016, please click here.



Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2253 7419
E-mail: prdiv3@tat.or.th
Website: www.tatnews.org
Facebook: TAT Newsroom
Twitter: TAT Newsroom



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Posted by admin on 2016/2/5 17:50:00 (18 reads)


Bangkok, 5 February, 2016 - The Tourism Authority of Thailand (TAT) is spearheading both its global marketing initiatives, including the redesigned Amazing Thailand campaign's logo, to boost the positive image of Thailand, positioning the country as a quality leisure destination, and domestic marketing initiatives; such as, the creation of regional value proposition to entice Thai and foreign tourists to discover the many amazing stories in Thailand.

In 2015, the Thai tourism industry hit the highest record in its history, receiving tourism revenue of 1.4 trillion Baht or a 23 per cent year-on-year increase, and attracting 29.8 million international tourist arrivals or an increase of 20 per cent over 2014. The number of domestic trips reached 138.8 million, generating revenue of 790 billion Baht.

Building on this success, TAT announced the repositioning for the country's tourism branding, replacing it with a new strategy to focus on promoting the kingdom as a "Quality Leisure Destination through Thainess" to enhance traveller expenditure, the average length of stay, and the overall quality of the traveller experience rather than the number of tourists.

Dr. Yuthasak Supasorn, TAT Governor said, "As the Thai government's official body that has been promoting Thailand as a tourist destination to international and local travellers while supporting the development of the country's tourism industry for more than 55 years, it's now high time for us to realign our strategy. Our target for the next 4-5 years will be in line with the government's policy that highlights the importance of tourism in a 360-degree dimension for economic development, job creation, income distribution, and the role in enhancing social integration and preserving the environment."

A core part of TAT's global marketing initiatives is Amazing Thailand, a well-established integrated campaign that puts the spotlight on Thailand's plethora of charming attractions, diversity of destinations, the uniqueness of Thai culture and traditions, the simple ways of life, and the warm, welcoming friendliness of the Thai people.

To enhance the appeal of Thailand as a quality leisure destination, TAT has launched a new logo of the Amazing Thailand campaign, incorporating the attraction and charm of that most well-known characteristic of Thailand - the Smile. Ornate details of the traditional Thai Kanok pattern have been adjusted to create the 'Smile' symbol. It also represents friendship, enjoyment, happiness and hospitality. The letter 'A' in the word 'Thailand' has been re-designed to look like a pair of smiling eyes, which, when accompanied with the 'Smile' symbol, perfectly form a person's smiling face. The colour schemes have also been specifically chosen to underpin the image of softness.


Through the new Amazing Thailand campaign's logo, TAT has outlined strategies to strengthen the appeal of Thailand as a quality leisure destination. Among the initiatives is a content marketing tactic to entice travellers to discover the many amazing stories in Thailand and gain memorable experience.

Another key initiative is to better balance the country's domestic and international tourism sectors. This year, TAT announced its intention to do more to boost domestic tourism by encouraging Thai people to travel within Thailand. Local tourism destinations will be developed to inject income to the local economy. This is aiming to support the government policy of creating the "Strength from Within."

TAT has created a value proposition for each of the five major regions - North, South, East, Central, and Northeast - across the nation to boost domestic tourism. The regional proposition are the North: A Million Inspirations, A Thousand Charms; the Northeast: Spicy Isan; the Central: Happiness Within Reach; the East: Simply Colorful, and the South: Wonderful Hideaway.






Under this concept, the ideas underline the outstanding assets of each region including the individual culture and way of life together with the unique experiences to offer tourists. This would shape the new dimension towards domestic tourism and inspire local tourists to explore the new journey or revisit those destinations with changing experiences. Also, foreign travellers are invited to embark on this journey and venture into this diversity of fascination.

For 2016, with the plan to focus less on the number of visitor arrivals and more on attracting quality tourists, TAT is targeting 2.4 trillion Baht in revenue. Of the total, 1.5 trillion Baht will come from international markets and 850 billion Baht from domestic travel.

Contact information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2253 7419
E-mail: prdiv3@tat.or.th
Website: www.tatnews.org
Facebook: TAT Newsroom
Twitter: TAT Newsroom



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Posted by admin on 2016/2/5 16:50:00 (17 reads)
Bangkok, 5 February, 2016 - Thailand's tourism authorities recognised individuals at a ceremony, at the Ministry of Tourism and Sports, for good deeds that supported the country's tourism image.

Minister of Tourism and Sports, H.E. Kobkarn Wattanavrangkul and Governor of the Tourism Authority of Thailand (TAT), Dr. Yuthasak Supasorn, presented awards and blazers to five Thais and one foreigner.


"They are fine examples of the spirit of Thainess, as they went the extra mile to assist and show kindness to those in need," the Minster commented.

She said it was appropriate to thank and honour people who demonstrate Thainess through good deeds and are the "Pride of Thailand".


Those recognised came from different walks of life including a Tuk-Tuk driver, two fishermen, a restaurant worker, a neurosurgical nurse and a long-stay, foreign visitor.

Mr. Withoon Wattanakitworakul, a 51-year old Tuk-Tuk driver, came to the rescue of a Chinese tourist, victim of a snatch-and-flee thief, who sped off on a motorcycle. Withoon pursued the thief, retrieved the belongings that were flung onto the sidewalk, and returned them to the victim. The incident took place, 3 September, 2015, on Prapokklao Road in Chiang Mai.

Mr. Nanthapong Kachaart, a fishing boat master and Mr. Narong Boonvichit, his crewman, rescued Mrs. Haegeman Birgit, a 26-year Belgium tourist, stranded at sea off the coast of Ko Samui. She had been swimming alone and became separated from her kayak. After five hours in the sea, the two fishermen finally rescued her. They took her to Samui Hospital for treatment. The incident happened, 29 October, 2015, in Surat Thani province.

Mr. Mark Blackburn, Secretary of Chassis Brakes International and a long-stay visitor in Thailand, spent two mornings a week of his six-month stay collecting garbage along Wong Amat Beach. His cleanup venture even extended to other beaches on nearby Ko Lan during the course of his stay. When asked why, he said it was a love and respect for Thailand that prompted him to do something in return. (Cleanup activities spanned November last year in Chon Buri.)

Miss Kullasatree Chunhor, an 18-year KFC staff at Central Pattaya Beach, Pattaya, helped to feed a foreign handicapped tourist, who was having difficulty coping. The act of kindness occurred 26 December, 2015, in Chon Buri province.

Mrs. Srikanya Cheuarop, a neurosurgical nurse at Surat Thani Hospital, gave emergency medical assistance to Mr. Gunter Retsch, a German tourist on a cycling holiday in Surat Thani province. She was driving when she spotted Mr. Retsch lying on the side of the road. Her timely CPR intervention saved his life. She then drove him to Surat Thani Hospital for further treatment. The incident occurred 2 January, this year.

The latest awards of recognitions were inspired by the record viewings of a Youtube video that showed a fisherman, Mr. Chat Ubonchinda, 44 years old, of Krabi, rescuing two Norwegian tourists stuck in estuary mud on 17 October, 2015. TAT awarded him a certificate of honour; as such, TAT encourages both Thais and foreigners living in Thailand to strengthen the image of the country as a good host for tourists.

Contact information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2253 7419
E-mail: prdiv3@tat.or.th
Website: www.tatnews.org
Facebook: TAT Newsroom
Twitter: TAT Newsroom

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Posted by admin on 2016/2/4 13:30:00 (38 reads)
Bangkok, 4 February 2016 - Thailand's positive image as the leading destination on a global and regional (Asia Pacific) level has been further strengthened with the recent winning of awards from MasterCard Asia Pacific Destinations Index 2015 and Euromonitor International, recognising Bangkok, Phuket and Pattaya as the world's and Asia Pacific's most popular destinations for international travellers.


The first MasterCard's Asia Pacific Destinations Index 2015, which is an offshoot of the annual Global Destination Cities Index, revealed that Bangkok topped the most popular city with 21.9 million international overnight visitors, representing a 28.6 per cent growth over the previous year. It also topped the total nights stayed by international tourists with a cumulative 107 million nights and also topped the total amount spent at US$15.2 billion.


When comparing among destination cities in the Asia-Pacific, Bangkok retained its position at number one. This ranking has remained unchanged since 2013 when the Thai capital became the first Asian city to top the global list.

This is followed by Phuket which recorded 9.3 million, or a 15.5 per cent growth, and Pattaya which saw 8.1 million, a 10 per cent growth, in international overnight visitors in 2015. In terms of total nights stayed and total expenditure, Phuket earned a total of 40.8 million nights and an expenditure of US$8 billion while Pattaya chalked up a total of 27.2 million nights and total expenditure of US$3.1 billion.

Meanwhile, Euromonitor International has released its fifth annual survey on 'Top 100 City Destinations' in terms of international tourist arrivals in 2014. Its 'Top 100 City Destinations Ranking' reported by Caroline Bremner on 28 January, 2016, named three Thai destinations among the world's top 25 with Bangkok came in at the 4th rank, followed by Phuket in the 17th rank and Pattaya in the 19th rank.

Dr. Yuthasak Supasorn, Governor of the Tourism Authority of Thailand (TAT) said, "We are honoured to be recognised by two of the world's most prestigious organisations. Despite the challenges we had to go through in 2015, global travellers remain confident in our country and made a decision to make Thailand their travel destination."

Bangkok is well-known among international travellers for a variety of shopping choices, tasteful authentic Thai food, cultural heritage, lively nightlife, and beautiful historical attractions. Meanwhile, Pattaya and Phuket are both famous beach resort cities and recreational destinations attracting a wide range of international tourists from holidaymakers, families, honeymooners, adventure and sports enthusiasts to the destinations each year.

In 2015, the Thai tourism industry hit the highest record in its history, receiving tourism revenue of 1.4 trillion Baht or a 23 per cent year-on-year increase, and attracting 29.8 million international tourist arrivals or an increase of 20 per cent over 2014. For 2016, with the plan to focus less on the number of visitor arrivals and more on attracting quality tourists, TAT is targeting 1.5 trillion Baht in tourism revenue from international tourists.

References:

  • MasterCard Asia Pacific Destinations Index 2015

  • Euromonitor International's Top 100 City Destinations Ranking



Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2253 7419
E-mail: prdiv3@tat.or.th
Website: www.tatnews.org
Facebook: TAT Newsroom
Twitter: TAT Newsroom


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Posted by admin on 2016/1/28 16:30:00 (55 reads)


Bangkok, 28 January, 2016 - Thailand, one of a home to the largest overseas Chinese community in the world, is planning to welcome the 2016 lunar New Year with grand celebrations across the country. This year, the big day falls on 8 February, but the celebration dates vary in each province with the celebrations co-hosted and supported by the Tourism Authority of Thailand (TAT) scheduled during 5 to 15 February.


Mr. Visanu Jaroensilp, TAT Deputy Governor for Tourism Products and Business said, "Thailand's celebrations to mark the 2016 Chinese New Year will be even more special, as this is a significant year for the country. This year marks His Majesty King Bhumibol Adulyadej's 70th anniversary of accession to the throne and the 88th birthday anniversary, as well as Her Majesty Queen Sirikit's seventh cycle or 84th birthday anniversary.

"This year also marks the 41st year of Sino-Thai diplomatic relations, and the 12th anniversary of cooperation between TAT and the Chinese Ministry of Culture in co-hosting the Chinese New Year celebrations in Thailand."

To commemorate such a significant year for Thailand, TAT has scheduled to hold the 2016 Chinese New Year celebrations during 5-15 February at 13 major destinations nationwide. They are Bangkok, Chiang Mai, Nakhon Sawan, Ayutthaya, Suphan Buri, Ratchaburi, Phetchaburi, Nakhon Ratchasima, Chon Buri (Pattaya), Songkhla (Hat Yai), Phuket, Trang and Udon Thani.


Highlights for the TAT's 2016 Chinese New Year celebrations at the 13 destinations will include:

  • A special ceremony to extend lunar New Year's greetings to people across China and Thailand by Thailand's Minister of Tourism and Sports, H.E. Mrs. Kobkarn Wattanavrangkul, and Ambassador Extraordinary and Plenipotentiary of the People's Republic of China to the Kingdom of Thailand, E. Mr. Ning Fukui. The event will take place on 7 February at the China Cultural Centre in Bangkok.

  • The official opening ceremony of the Yaowarat Chinese New Year 2016 that will be graciously presided over by Her Royal Highness Princess Maha Chakri Sirindhorn. The event will take place on 8 February at Bangkok's Chinatown on Yaowarat Road.

  • The Ministry of Culture, the People's Republic of China has prepared special cultural shows from nine famous troupes and more than 180 performers as part of the wishes for the New Year of the Monkey for the people of Thailand. The shows will take place on 8-9 February at different locations:

    • Bangkok - musical and dance performances from Beijing

    • Nakhon Sawan - Kungfu performances from Tianjin

    • Suphan Buri - acrobatic performances from Ningxia

    • Ayutthaya - dance performances from Hangzhuo

    • Ratchaburi - Chinese opera performances from Beijing

    • Nakhon Ratchasima - dance and cultural performances from Xinjiang

    • Udon Thani - acrobatic and puppetry shows from Fujian and dance performances from Chengdu

    • Songkhla (Hat Yai) - dance performances from Mongolia

    • phuket - musical and dance performances from Beijing and Kungfu performances from Tianjin



  • The ceremony to pay homage to the Ksitigarbha Bodhisattva, the highly revered Buddhist image of the Mahayana Buddhism followers, which has been taken from the Hua Seng Temple, Huangshan Mountains in Anhui province, China.



TAT estimates that the 2016 Chinese New Year celebrations, from 5-15 February, will help generate 2,350 million Baht for the Thai economy through the myriad of tourist activities, such as, from the travel and related expenses to pay homage to revered Buddhist images for blessings at destinations across Thailand.Mr. Visanu said, "The collaboration in organising the Chinese New Year celebrations in Thailand has strengthened the Sino-Thai relations while the array of great activities in different locations has attracted visitors to stay longer, thus resulting in more tourism spending and help to boost the economy. The performances from China not only help light up the celebration, but also inspire inter-cultural understanding. In addition, TAT takes this opportunity to promote Thailand and our cultural heritage through the experiences of the Chinese performers by arranging cultural tour programmes for them."


In addition, during 6-14 February, TAT targets Thailand to attract about 1.01 million international visitor arrivals and generate approximately 29.92 billion Baht tourism revenue, representing a year-on-year increase of 19 per cent and 32 per cent, respectively. Of the totals, Thailand's five main markets with large Chinese communities - China, Hong Kong, Taiwan, Singapore, and Malaysia - are expected to contribute 476,000 visitors (up 20 per cent) and 15.2 billion Baht revenue (up 32 per cent).

For more details of the best places to experience the 2016 Chinese New Year, please see http://www.tatnews.org/events/thailand-chinese-new-year-2016/

Contact information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2253 7419
E-mail: prdiv3@tat.or.th
Website: www.tatnews.org
Facebook: TAT Newsroom
Twitter: TAT Newsroom


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